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Title details for Craft Beer Bar Mitzvah by Jeremy Cowan - Available

Craft Beer Bar Mitzvah

by Jeremy Cowan
James Sullivan
ebook
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In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.

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Publisher: Malt Shop Publishing

Kindle Book

  • Release date: November 3, 2011

OverDrive Read

  • ISBN: 9780982932520
  • Release date: November 3, 2011

EPUB ebook

  • ISBN: 9780982932520
  • File size: 5081 KB
  • Release date: November 3, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Cooking & Food Judaica Nonfiction Marketing & Sales

Languages

English

In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.

Expand title description text
Business Cooking & Food Judaica Nonfiction Marketing & Sales